About Us
Our Brand

SuperFerry was born out of nearly a century of shipping experience. In 1907, the company embarked on a shipping venture that led to many innovations in the industry, including the creation of SuperFerry in 1990 and the SuperCat in 1995. Sea travel became a whole new experience for Filipinos.

 

WHAT DO WE STAND FOR?

Our brand promise... A PASSION FOR SERVICE.

 

We believe that every passenger’s journey should be a unique and enriching experience, as memorable as reaching one’s destination. A journey is not about time lost but time gained. It’s a voyage ripe with possibility from the moment a trip is planned.

 

Our ambition is simple - to provide the best travel experience to our passengers. We place the highest importance on making every voyage safe, enjoyable and comfortable. We strive to keep our vessels clean and on schedule.

 

We work to make SuperCat an affordable option for sea travelers. We deliver all of these as a united team that is passionate about our service.

 

OUR BRAND ATTRIBUTES
Our brand attributes are the building blocks of our brand. They define the way we behave and set us apart from our competitors.


SIMPLE Our approach and our delivery style are simple. Our policies and processes are easy to understand and implement.

 

ENJOYABLE A journey with SuperCat is an enjoyable experience. Every aspect of our service helps the customer feel happy during the trip.

 

PASSION TO SERVE The quality of our service reflects our passion to serve. We continuously strive to find ways to delight our passengers and crew members.

 

ALWAYS THE FIRST OPTION We work hard to ensure that we are always the top of mind. We recognize that we have diverse passengers so we provide varied schedules and a range of affordable rates from which passengers can choose from. We make it easy for them to purchase tickets by being available and accessible wherever they are.

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